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Thursday, May 22, 2014

Peter Luger Steak House: An Iconic Icon

Warning:  The following may be inappropriate to to children under the age of 13 and those who would order a salad here.  If you do go to Peter Luger's and order a salad.  Just stay at home.  Don't embarrass yourself.

Peter Luger Steak House was established in 1887 just 4 years after the Brooklyn Bridge was built. It is not just iconic establishment, it is an integral historic piece of fabric in American culinary history. At the time of its inception, Grover Cleveland (XXII) was president and the actual town of Cleveland was still the worst sports town in America (the 2nd part may be a slight exaggeration, but probably true).

For the past 30 years Peter Luger has been named New York City's Best Steakhouse according to Zagat.  This was akin to Barry Bonds hitting 70 home runs at age 36.  I think someone needs to check Mr Luger for HGH.  I think the proof lies below.

Shockingly, "The Total Package" Lex Luger is not related to Peter
They also have there own Cabernet made in Napa Valley.  It's pretty good and for $54 it's actually a steal.

The bacon appetizer is regarded as one of the best appetizers in the country and it did not disappoint.  The flavor just oozed out of this.  I'm salivating as I revisit this.  TMI?

This thing was as juicy and delicious as it looks
Technically it's Canadian Bacon, but came without the accent and the Mountie, ey.

The steak was dry aged and cooked perfectly.  They give you one choice of steak to order, a Family Selected Dry Aged Prime Beef Steak. If you don't want it, go to Applebee's and have them cook up a nice leather shoe for you.

And they have their own proprietary steak sauce that is nothing like A-1 or Worcestershire sauce.  It's a tinge sweet, but not overpoweringly sweet.  It has more than enough body to cling perfectly to the meat.

We also had a new Dry Rub crew in NYC!  We were up there for the Peabody Awards as guests of the Grady School at the University of Georgia.  They also happen to be the best Advertising Program in the country and home of the largest and best Advertising Mentoring Program in the country as well!  (full disclosure:  it is sponsored by ABAC and run by yours truly).  And of course the company at dinner was great.  Frank eloquently said, "it's about time you f*ck#ng included me on one of these dinners."

Channing Jones, recent graduate and former President of UGA's Ad Club pretended like it was her birthday!  What people will do for a free dessert..........

Maybe we shouldn't put that in writing.

You would think for what we paid, we would have gotten real gold coins, but we gladly settled for chocolate coins.

Also, one of the unique things about servers at Peter Luger and their brethren in NYC is they are career waiters that are taking care of you.  These are people that know their craft and have it honed to perfection.  That is something we miss the mark on here in Atlanta outside of The Palm, Bones, Chops and the Lobster Bar.  These guys know what their doing.  Trust them.

Today's Footnote:  I have had the privilege of being a part of the largest (and best) advertising mentorship program in the country.  Because of this I have had the honor of being UGA's guest at the Peabody Awards the last two years.  And this year I got to meet the person who helped inspire The Dry Rub!  I also owe him some creative license on some level I am sure.

Yes, I'm grinning like I'm 16

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